Perhaps you know some projects where there were so many elements that you did not know where to focus your eyes. Probably the white space was missing. Shapes Sometimes the problem in designing our graphics is that we don't know what elements to add to it. And more what shapes to add. We distinguish geometric organic. Each of them affects us differently. However they are essential to organize our project show the voice of our brand sometimes add key elements of our brand.
They also help to highlight items and show hierarchy . colors When choosing colors for our project we should take into account many factors. First readability. According to the WCAG guidelines the contrast should be around .It can be easily checked via the WebAIM website . Second color psychology . For example warm colors Taiwan WhatsApp Number List mean something joyful and energetic. Cold ones on the other hand are calmer and more delicate. There are also neutral colors i.e. shades of white black and whole. High Contrast Low Contrast When I create a graphic design I always want a base so I use one neutral color for sure. Then I choose a maximum of two colors. Thanks to this I maintain aesthetics and can better organize the information.
If you use for example a photo in your graphics it's worth thinking about using a color that will match this graphics. When choosing a palette we can also use complementary colors. For example if you want to use a color from your logo see what goes well with it for example here . Advice from the author in graphic designs black with hex is never used probably with some exceptions . As a rule a very dark gray is simply used. Hierarchy Finally we come to something that I have mentioned several times before. Hierarchy allows us to maintain a certain division of the message from the most important to the least important elements.