We can visualize that either the normal quality service is very expensive or very cheap. Step Design the dimension or characteristic that best communicates the position in the market The next step corresponds to designing the dimension or characteristic that best communicates the position in the market. A market position can be communicated through a brand, slogan, appearance or other characteristics of the product or service, the place where it is sold, the website , the appearance of the employees and many other ways. However, some features are more effective than others. It is important not to forget the details.
You have to make decisions about the best way to communicate the positioning concept you want. Examples of features to communicate market positioning . Apple Design, innovation Latest Mailing Database and functionality. Adidas an authentic brand that thinks and works for athletes. Coca Cola Uncover happiness. Market Positioning Strategy Step Coordinate the components of the marketing mix so that they communicate a consistent market position It is important to communicate our position on all elements of the marketing mix product, price, promotion, and place or distribution . A good strategy is to select a slogan or brand tagline that communicates our positioning, and use this slogan in any marketing activity or channel. Another is to select the points of sale that are consistent with our position in the market.
As well as thinking about promotions that are related to the positioning that we want to achieve. It is foolish to do × promotions when we want to position ourselves as an exclusive product or service. We are contradicting ourselves. Important ! Over time, market positions erode due to lack of attention, become less attractive to a market where needs or tastes have changed, or are usurped by competitors. Therefore, positions need to be regularly checked and sometimes adjusted. A reassessment of your position in the minds of consumers over time may suggest that your product or service has become less desirable relative to the competition.