In addition, I invite you to subscribe to my company email list channel , where you can enjoy daily content on digital marketing, entrepreneurship and digital transformation. "The GREAT opportunities are born from having known how to take advantage of the SMALL ones " Business consulting with global projection, in order to increase international clients, it decided to establish a content strategy on YouTube , focused on market niches to reach potential clients company email list contracted its services. The basis was to put in front of the client a possible solution to their problems, in order to generate a lead and later the sales department would make the closing.
Objectives The achievement of objectives was company email list for 24 months: Increase in video views by at least 150% Increase audience retention by 35% More than double the subscribers to the channel Get at least 25 customers Solution It began with a situation analysis of the company's starting point at a digital level in terms of its content company email list at a global level, and its YouTube channel at a more segmented level. Based on the economic, material and human resources of the company, a daily content creation plan was drawn up, previously analyzing the topics with the greatest demand and the greatest probability of conversion in different countries of Latin America and Central America.
This initial phase of market knowledge was company email list out for 6 months to detect the type of content that generated the greatest impact on the audience we wanted to reach, in order to detect the equation for business success in this channel, and It was from month 7 where, based on the data analyzed, the strategy to be followed was re-defined and scaled, parallely establishing monthly data review protocols to adapt the strategies to the needs of the target market. Results Increase in views by 365% Increase in the average duration of reproductions by 50% Increased company email list time by 481% Subscriber growth by 307% The video that gave the best results in terms of attracting business converted two clients with only 4,936 views.