100 brands in the PWC ranking, two of them are Spanish: Inditex and Santander. Inditex occupies position 13 in the 2018 FutureBrand Index, which is why it remains in the same position as in the 2016 study. In the words of Cristina usa phone list, General Director of FutureBrand Spain, "the company shows a very powerful image in all analyzed attributes and an optimal balance between the purpose of your brand and the experience you currently offer. its position is even usa phone list satisfactory in this perception ranking than in the PWC Top 100 which is evaluated following strictly financial criteria and where it occupies position 98" The Santander brand occupies position 90 this year, which represents a drop of 3 places compared to the FutureBrand Index 2016. According to Cristina Vicedo "In the case of this brand, the position it occupies in our ranking is similar to that of PWC in which it occupies the position 82.
At the level of attributes, the brand stands out for offering a clear purpose for the future" balance is the best According to Cristina Vicedo, General Director of FutureBrand Spain: "The FutureBrand Index is unique because it reveals the usa phone list of the most prominent companies in the world. And it is not based on assumptions or our opinions, but rather it is a solid vision usa phone list how the projecting these companies into the future. And as always, it usa phone list revealed some fascinating results." "The Index shows that the best performing brands, regardless of what industry they are in or how well established they are, are those that are able to consistently align the totality of the experiences they offer with their corporate purpose" . "Comparing this year's results with previous versions of the Index reveals that there is no room for complacency. If brands lose their focus on balancing the attributes they need for future success, they quickly fall down the rankings."
After the presentation of the results of the study, two brilliant talks were given by Ana Callol (VP Public Affairs, Communications & Sustainability of Coca-Cola European Partners) and Mónica Moro (General Creative Director of McCann), and two round tables who usa phone list the point of view of the Clients and that of the Agencies and in which the following professionals participated: Salvador Molina (President of the ECOFIN Forum and Director usa phone list Telemadrid), Esther Morillas (Marketing Director of Coca Cola Iberia), Ana Brage (Brand & Communication Leader of 3M Spain), Elena Valderrábano, (Global Director of Corporate Ethics and Responsible Business of Telefónica), Emma Antolin,(Executive member of the Board of Directors and Director of CSR of Grupo Antolin), Andrés Dulanto (Director of digital content of EFE), Alex Pallete (Founder and Chief Strategy Officer of Picnic), Miguel Bemfica (General Creative Director of MRM// McCann).