Competition for old customers of competing products : When users of this brand cannot complete the migration or there is not much room for migration, they can executive list consider competing with users of competing products. Competing users are in demand for this category, and the brand can use its own brand advantages to complete the migration of executive list competing users. Interception of new customers in categories : When it is difficult to migrate old competing customers, or when the consumer-resistant industry leads to a long repurchase cycle for users.
You can pay attention to the interception of new customers in categories. That is, users who purchase this category on the e-commerce platform for the executive list first time. Cross-category pull-in : Cross-category pull-in refers to marketing contacts from users of related categories, so that users of related categories can be converted into users of this executive list product. For example, from instant coffee consumers to coffee bean consumers. Cross-industry pull -in : Compared with cross-category pull-in, the category correlation is weaker. For example, from home appliance users to furniture. 2. Assess the market size of Gela New Direction.
For different pull directions, the first step is to evaluate the specific market size of each pull direction and the possibility of pull conversion. As shown executive list below: Accurately attract new customers: Is it difficult to acquire new customers? Talk about the new ideas and data analysis of users on the site The key metrics used here are migration rate (or conversion rate) and market size. Migration rate : measure how easy it is to move from users in that direction executive list to the target brand category; Market size : measure the number of potential users that are pulled in this direction. The joint analysis of the two indicators can effectively measure whether the pull-in can be completed in each direction, and from which direction the pull-in should be carried out. 3. Cross-category and cross-industry penetration How to complete cross-category and cross-industry new penetration? It is mainly analyzed and measured through the following two aspects.