They contain useful information to improve Phone Number List the use by the user, recognizing the user at each visit and thus allowing to save preferences, favorites, products in the cart. It is thanks to cookies that the shopping cart keeps in memory the products Phone Number List added by a user even between one session and another, or that the language Phone Number List preferences or display of a website are saved. And so on. In practice, first-party cookies make it possible to store parameters aimed at simplifying the user's life while browsing the individual site.
Third -party cookies are created by Phone Number List domains other than the navigation site from which they are downloaded to the user's hard disk. They are mainly used for cross-site profiling (i.e. through multiple sites) of users, the management Phone Number List of advertising attribution models, retargeting campaigns. Third-party cookies have allowed the personalization and targeting of online advertising since the 1990s. Understanding what these technologies and approaches to marketing and advertising are and how they Phone Number List work is fundamental to assessing the impacts of the changes underway.
There are several Phone Number List examples of third-party cookies ; among these are those connected to the social buttons integrated on any page (Facebook, Twitter, LinkedIn, etc.), or to the Ad-Tech platforms for Programmatic Phone Number List Advertising, Retargeting and Real Time Bidding, for frequency limitation of requests, for the activation of live chats, etc. What is programmatic advertising and why cookies have to do with it Third-party cookies Phone Number List are essential in the identification and profiling of users and in particular in the context of Programmatic Advertising and for the creation of retargeting campaigns