By Mailchimp’s definition, marketing automation helps you stay connected with your audience, so you can eliminate repetitive tasks and focus on other parts of your business. This means once you have set up your automation, it takes virtually no time to maintain and monitor it. Of course, it’s good to check in every once in a while, to check on the campaign reports and update any content, but other than that there is very little that you will need to do on a regular basis. Email marketing automation can be set up in a ton of different ways depending on your business. Here are a few of the most popular automations: 1. Welcome: Welcome emails are a great way to acknowledge your new subscribers’ importance to your business.
Our subscribers are a vital part of our business, and this is a great place to tell them how thankful you are! If someone is subscribing to your newsletter, you can include a discount code for your product or service. It’s also a great place to provide your contact information if they have any questions. 2. Abandoned Shopping Cart: Reminding your shoppers about their abandoned shopping cart is a great way to get a sale. You can Business Phone List send an email to your shopper with the exact product they were looking at and recapture the sale. For more information and how to set this up, take a look at this article. 3. Subscription Expiry: Your clients are busy, which is why renewing their subscription may slip their minds. By sending them an email notifying them that they only have a few days left of their subscription, you will encourage them to resubscribe before it expires.
On the other hand, if they let their subscription expire, you can offer them a discount to reactivate it. Mailchimp is a great platform to enhance your email marketing efforts. With endless templates as well as customizable features, you can easily generate more revenue and stay connected with your subscribers. When you are creating your email campaigns, ensure they represent your business and create an omnichannel experience. I hope you were able to learn something from this article, happy emailing!