When we talk about changing dates, we should be aware of two specific types of date updating: Change the dates on the page itself. Change the date in the sitemap. A recent comment by John Mueller seems to indicate that even a massive date update for individual pages will Banner Design not negatively affect SEO efforts. When it comes to sitemaps, however, Google's sitemaps guide states that a page's <lastmod> value should be accurately represented. Otherwise, Banner Design Google will simply stop reading it. Also, according to the recently updated ShoutMeLoud study, best practice for article dates is to display both “original publication” and “last updated” dates.
If you let search engines crawl the publication Banner Design dates of your web pages, you will almost inevitably lose rankings. But if you want to save your rankings, you need to show them specifically to your users. To summarize: if we are talking about a post date that ends on your actual page, it is better to hide them from search engines. But show users both the original post date and the latest update. And in your sitemap, you should always flag changes to the Banner Design main content to avoid any penalties. How do you keep your content up-to-date securely? Keeping your content up to date has little to do with the date of your article, at least as far as Google is concerned. Advertising Continue reading below Many factors affect freshness, including: Frequency of your updates. The amount of content has changed. Growth rate of new links. The publication date of an Banner Design article is only one of these factors.
In other words, what really matters are the quality additions you've made to an existing page. There are three main strategies for bringing your old content back to life, and they're all based on one simple principle: Your content should be timeless, Banner Design relevant and valuable.The Search Engine Journal has been around since 2003 and has published thousands Banner Design of articles over the years. In an industry that moves as quickly as SEO and digital marketing, information can quickly become outdated – som